SEO services for photographers
Improving your Google ranking to get more free website traffic
Many photographers underestimate the power of strategic Search Engine Optimisation (SEO). Yet it is crucial to getting more high-quality traffic to your website: prospective photography clients searching specifically for the services you offer.
Want more eyes on your website, more enquiries and more photoshoot bookings?
Photomo’s approach to photography website SEO
As specialists in SEO for photographers, Photomo applies proven strategies that deliver results to drive more traffic to your website and more revenue. These include, but are not limited to, the following.
Keyword research
The best SEO keywords for photographers are found through considering both historical Google search volumes for terms related to the services offered and discovering what specific search terms already generating impressions on the Search Engine Results Pages (SERPs) for the particular photographer's website site.
The next step is prioritising keywords to focus on for the initial optimisation efforts, based on which have the highest potential to deliver substantially more traffic by ranking higher.
Your Google My Business listing
A photographer's Google business listing is a vital piece of the SEO puzzle. As part of any SEO program, Photomo will request access to your listing through the Google My Business platform, ensure verification has been completed, optimise the profile and handle ongoing management.
For example, if you have a physical studio it's wise to have its location pinned however if your photoshoots are always on location you're better to switch the listing to showing a shaded service area on the map.
Conversion tracking
Knowing how many enquiry form submissions, phone number clicks, email address clicks or other high-value actions are undertaken on your website during organic website sessions each month is vital to determining the quality of your traffic and assessing whether SEO efforts are delivering the desired result. After all, traffic alone is not enough to pay bills and put money in the bank.
Ensuring accurate tracking of goal conversions on your website, to inform future business decisions, is an essential part of a Photomo SEO program.
Keyword optimisation
Page titles and descriptions each play a vital role in generating organic traffic to your website from Google, Bing or other search engines. This metadata appears on the Search Engine Results Pages (SERPs), respectively helping the pages of your website to rank and influence the likelihood of someone clicking through to your site.
Ensuring each page's title and description contain logical and relevant priority keywords, while also keeping the copy catchy and an appropriate length, is an essential component of SEO.
On-page content, including h1 header tags and alt tags on images also need to be keyword-optimised, while being careful to avoid over-saturation as that can actually negatively impact search rankings.
Focus on user experience
Your potential customer's experience on your website can not only impact conversion rate, but also your search ranking - and therefore organic traffic volumes - because Google's algorithm places a high value on quality. For example, it penalises websites for slow page-loading times or a design that is not mobile responsive.
Photomo's SEO services for photographers includes assessment of UX factors such as that and additionally on increasing conversions through ensuring there is a clear Call To Action (CTA) and increasing confidence triggers where possible.
This can include ensuring appropriate use of professional accreditation logos and showcasing awards, publications or customer reviews etc.
Measuring, reporting & refining
Insights gleaned from Google Analytics and Google Search Console help to determine whether or not optimisation efforts are successful. While Photomo's SEO programs typically deliver vastly improved organic search traffic volumes and more leads for photographers, there is always a chance that a particular tweak to a site may result in a downturn in performance.
Regular analysis of traffic and conversion data, as well as other key performance indicators including bounce rate and average session duration, ensures any change leading to a downturn can be reverted.
Monthly reporting to Photomo clients not only includes raw data for KPIs but also insights into improvement in performance or otherwise.
“(I’ve) been getting more enquires than ever from Google. 100% believe in what Fred does. He is super easy to deal with (and) gives all the info you need so you are confident in what he is doing.”
— Matt Ashton of Matt Ashton Photography
SEO services trusted by photographers across Australia and internationally
