There are so many ways for professional photographers to leverage the power of digital marketing to generate more income and improve their bottom line. There are also many traps to avoid. If you've been primarily using the "Boost Post" button on Facebook to extend your reach in the hope of landing new clients, please stop. There is a better way!

Registration of a domain name is often one of the first steps in setting up a photography business and the choice of domain extension (for example, .com, .com.au, .org.nz, .co.uk or .ca) is important. For SEO best practice, it’s wise to consider your location and the location of your target clients or customers, as well as the domain’s length, memorability, readability and relevant keywords.

In addition to managing paid ads on social media, Photomo can also provide a once-off optimisation of your Facebook page or ongoing social media management including strategising, content creation and scheduling of posts. If you would like a review of your photographer Facebook page setup or assistance in managing it, find out how to provide agency access quickly and easily.

Many photographers have dabbled with paid promotion via Facebook, albeit often primarily boosting posts. If you have set up your own Facebook Ads account and would like Photomo to review your existing ads strategy or start managing your advertising, you can grant access quickly and easily. Find out how.

Google Ads, previously Google AdWords, provides opportunity for photographers to run pay-per-click search ads, as well as digital display ads and online video ads – both providing remarketing opportunities – among other options. If you already have a Google Ads account, you can easily share it Photomo without the need to share your Google username or password to always maintain full control. Find out how.

Google My Business enables the creation of a free photography business profile that helps clients find you on Google searches and on Google Maps, displaying your studio location(s) or your service area alongside reviews, business information including your contact details and a button to click through to your website. Optimising your Google My Business listing a high priority in most Photomo SEO strategies. Learn how to share management access to your listing with Photomo.

Google Search Console enables your photography website search traffic to be monitored – including exactly which search queries are generating impressions for your site on Google, what your average ranking is for each search term and how many clicks are being generated. As such it’s extremely useful in making informed decisions as part of any SEO strategy including prioritising optimisation of certain keywords above others. Learn how to grant Photomo access to your existing Search Console property.

Tracking what’s happening on your photography website via Google Analytics is essential for making informed decisions that will drive your digital marketing efforts forward. When you’re starting any digital marketing program with Photomo including SEO services, or even to enable Photomo to review historic data in order to make informed recommendations on your marketing strategy, having access to your Google Analytics account is required. Learn how to provide the required access.